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Many Spotify users added comments that they started on iTunes but then gave up Apple for a number of reasons like inferior user experience, clunky interface / design and annoying how their CD collection that had been burned to iTunes was vaporized. SPOTIFY USERS WERE ALMOST ALL APPLE / iTUNES USERS. #How many people use spotify vs apple music plusPlus you can follow artists and get notifications of when they are playing (live) near you.” I also love how after you play your own playlist, Spotify will play songs related to that playlist (more new music to discover!). the 'Discover Weekly' playlist, the playlists they make just for you, and the playlists they have by genre. I love its ability to discover new music i.e. “SPOTIFY!! I pay the 9.99 a month for premium. A variation of the quote below is what I heard from many people. GREAT UX, MUSIC DISCOVERY, ARTIST UPDATES + PLAYLISTING = BIG WIN. So while my sample size is small, and we live in a country whose citizens elected Trump, two Bushes, trust people named Kardashian, watch any show with “CSI” in the title, and still can’t enact gun control legislation because the NRA has more power than Congress has courage, I still don’t believe Apple’s stats. 200 people who responded, 48% use Spotify, and only 18% use Apple Music. ![]() Here's what I learned (WARNING: #nerdalert): Also - remember when they tried to build a social network into iTunes ? It’s their version of Microsoft Clippy.) I love Apple but cannot stand what has become of their software. #How many people use spotify vs apple music androidNo Android in my world, and Microsoft is a four-letter-word to me (long story). (Full disclosure - I’ve been an Apple fanboy for a very long time. (Probably wouldn’t hold up in a court of law, but Bobby Axelrod makes big investment decisions with far less intel on Billions, and he's doing OK. Choices were Spotify, Apple Music, Pandora, Tidal, Amazon, Google Play. Sample was largely based in the US Northeast, but ~25% of respondents were scattered across rest of USA. And also did more qualitative research through conversations with more people. I also asked each group that I've given a talk to over the past few weeks to tell me what they use. I got some quantitative data by asking my colleagues, friends, social media following and LinkedIn connections to let me know what they use and why. ![]() So I did what any strategist or reporter would - I conducted some research. I also saw this Apple announcement as part of a grand strategy by their marketing, PR and investor relations team to systematically create a credible narrative that their Services business was growing now that iPhone sales are slowing down. ![]() Spotify has been credited by many for “ saving the music industry” (Freakonomics), “ changing the way people listen to music” (Product Habits Blog) and also “ has (it) ruined music?” (The Guardian). I not only haven't seen or heard of many people using Apple Music in a long time, but also because many now proclaim that Spotify has become the music industry. While Apple's apps have always been highly innovative first movers (iTunes / Apple Music is a prime example), they have largely become inferior, feature-bloated and frustrating to use relative to category-specific alternatives (see Maps, Cloud, Mail, Pages, iBooks and others for examples). #How many people use spotify vs apple music softwareThree reasons why I didn’t believe Apple’s announcement:ĭespite Apple's beautiful hardware design, the world has seen the decline of Apple's software and services go from "It just works!" to "They just suck!” over the past few years. (Seems that Apple is still living in the past, and decided not to let the facts ruin their announcement: Spotify announced yesterday that it passed the 100 million paid subscriber line, while Apple Music is at around 50 million (source: CNET). A couple of weeks ago, Apple announced that the number of paid subscribers to their Apple Music service passed Spotify's total in the US (source: WSJ / paywall). ![]()
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